The 55th Super Bowl takes place on Sunday, February 7. Normally, a large soup kettle would sit in the narthex to collect your donations, and during announcements a message would be delivered about the cost per second for ad time ($183,333.33), the average amount per person spent on food while watching ($88), or just the cost for a bag of chips and dip ($3.45).
Did you know?
• Food purchased from the Loaves & Fishes warehouse costs 9 cents/pound. If NHLC prepared 100 Loaves & Fishes hot meals per week, 1 second of Super Bowl ad time would support over 35 years’ worth of meals.
• Preparing an Our Saviour’s Shelter dinner for one resident costs an average of $2.50. One second of ad time would provide 200 meals a day for a year at the shelter.
• Community Emergency Services (CES), NHLC’s designated foodshelf partner, can procure food to distribute to foodshelf recipients for about 10 cents/pound from Second Harvest Heartland’s food bank. You can do the math for this one.
This year it’s likely most of you won’t be gathered with a group of friends and family from beyond your immediate bubble, but if you plan to watch the Big Game—or only the commercials or halftime show—please consider dropping a donation into our online giving process (select Souper Bowl in the drop down on the form), or mail a check to NHLC with Souper Bowl in the memo line to help alleviate hunger in our community and around the world.
Last year we raised $1,375. During the summer in the midst of this pandemic, NHLC distributed $375 to ELCA World Hunger and $1,000 to CES (to help locally with the substantially increased hunger needs). Let’s double that this year!
